Key Features: E-Commerce

Easily populate your web store with toys. You have full control of the pricing and all product details, including toy safety information. (view our working demo website ) Your customers can shop comfortably with an attractive, secure, user-friendly one-page checkout. You’ll be able to collect payments and manage your shipping in the way that suits you best.

Adding inventory to your site is easy.

  • Add toys from our huge database with as little as a single click.
  • Use the default categories and product details, or change them to suit your priorities.
  • Create products from scratch using a simple interface.
  • We can take a POS report and correlate it against our database of pre-processed toys, and upload the matching items for you.
  • We add catalog items from The Good Toy Group for our members who use that catalog, at no charge.

Shopping on your site is easy.

  • Shoppers can browse by categories, manufacturers, ages, prices or FUNdamentals
  • Search is robust, returning results based on relevance to the search terms.
  • You can create online coupons.
  • Shoppers can create a Wish List and share it with their friends and relatives.
  • You can set up “suggested” or “related” products for each toy.

Checkout is easy, fast and secure. 

We provide you with an SSL certificate as part of your membership.

  • 256-bit SSL web site security
  • Taxes are calculated for in-state shipping.
  • Flexible shipping calculators are provided and explained.
  • Shipping, handling, gift wrap and in-store pickup options are set by you.
  • Multiple pick-up locations are possible. (If you have more than one store, for example.)
  • Shoppers can create a personalized account, or use “guest checkout” without creating an account.

Your STN eCommerce website membership includes web hosting with your own dedicated IP address and private Secure SSL Certificate. Private means this is your SSL certificate, and is not shared. Shared certificates are common, but less secure.

Here is a list of the payment processors we support.

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