Questions about the Specialty Toys Network system
Questions about the Shopping Cart
Questions about the STN Database of Toys
Manufacturer’s questions about the STN database

…about the Specialty Toys Network system

How long does it take to get my site up?

In most cases, we can have your new website up and working for you within 3 to 5 weeks. As each site is a custom design, the timeline also depends on how available you are to work with your designer and how quickly you add content to your site.

What happens next? What are the steps to having a live site?

It all starts with the Design Meeting. Then, the steps and time frame are laid out in an e-mail sent to you from your project manager.

What do you need from me to get started?

Your store’s logo, slogan or tagline, colors, and examples of your advertising help the design process a lot. Here’s a checklist of helpful assets. We also send a design checklist to prepare for the design meeting.

Is my site secure?

Yes. Every site comes with its own https 128 bit SSL certificate, with verification seal and shoppers’ warranty.

If I need help how can I get in contact with someone there?

We have a “ticket system” on our web site for you to submit a query or point out an issue. We try to email you an answer within a few hours. You can also call or email your project manager.

How often are the servers backed up?

Daily, weekly, and monthly. We can roll your site back to yesterday, last week, or last month.

Do I have to pay STN a portion of my sales?

No, your success is our goal and we want you to keep all your sales.

Does STN sell toys?

No. STN does not sell toys – we make it easier for you to sell toys.

How much does the program cost?

How does that compare to a Yahoo or Network Solutions system?

Very, very, well. Here is a comparison chart.

I have noticed that some of your sites have a similar look. Are your sites based on a template system?

No, each site is custom. If you are seeing repeating layouts, it is because our sites are designed to be user friendly. Many online consumers have come to expect certain features to be located in specific places. We encourage creativity and want your site to have its own look.

Why should I go with STN? What do you have to offer?

Hey, that’s two questions, with ten answers!

  1. The STN system was built exclusively for the specialty toy industry.
  2. Membership costs are a tiny fraction of what it would cost to build a similar web system.
  3. Save hundreds of hours by using the STN product database.
  4. Network with other like-minded specialty toy owners.
  5. WYSWYG admin tools make updating content a breeze.
  6. Keep customers coming back with the built-in Newsletter Administrator.
  7. Use the Calendar of Events to remind customers about upcoming events.
  8. The STN staff works with you, 1-on-1, to make sure your needs are met.
  9. STN is the fastest path to selling toys online.
  10. STN makes it EASY for you to have your own professional web site!

 …about the Shopping Cart System

What are FUNdamentals?

FUNdamentals are icons that show the developmental attributes of each toy, such as “Motor Skills,” “Language,” “Music,” “Cooperative Play,” etc.  They appear below each toy in your shopping cart.

Can I have an item in multiple categories?

Yes. Simply choose the ones you want from the dropdown menu. You can do it when you import or create a product, and then you can change it at any time by opening up that product in the back end of the site.

Can I create subcategories?

Yes. We recommend that you do make subcategories. You can make as many levels as you like, and products can be assigned to unlimited categories.

I have a shopping cart already - can you move my inventory over?

Yes. Many of our clients find this to be a great time saver.

Will they be uploaded into my categories, or will I have to tediously hand-allocate each one?

They can be imported into the proper categorie, but that field has to be set up carefully. Simple typos can create duplicate or extra categories. We have a help page on how to set that up.

Is there a limit on the number of items I can have on my site?

No. We supply you with 20 GB of monthly bandwidth. This is more than enough to support the average toy store. If you need more, we can always upgrade your bandwidth.

How can I keep track of my site's inventory?

Your inventory can be managed through a CSV import/export tool. There is also a third-party program that synchronizes your web inventory with Quickbooks PRO.

If I don't have an item in stock, how do I show this on my site?

You have three options. 1. You can unpublish the item and then republish it once it is available. 2. You can show the item to be out of stock on your site. 3. You can also send an email to the customer after they’ve ordered, notifying them that the item is out of stock.

What happens when I receive an order?

You will be notified by an email that a customer made a purchase. You will then need to log into the back end of your site to complete the order.

Who can I ship with?

You can use USPS, UPS, FedEx, or DHL. The choice is up to you

…about the Database of Toys

How is the database going to save me time?

It only takes a few quick clicks to add a toy to your cart system. You don’t have to find an image, upload it, write a description, categorize the toy, or assign a SKU. You can always edit the item to your preferences.

Can I edit the imported products?

Yes. When you import a toy, a window opens that lets you change everything about it: Price, Description, Categories, Age, Images, etc.

Who do you have in your database?

The current list is on our Manufacturer List page. We upload the database additions weekly, and update this list monthly.

I see you don't have some manufacturers who are important to me. What about that?

If you tell us who you want, we’ll make that manufacturer a top priority. We also have a web-form you can use to ask any manufacturer to send us their product data on your behalf.

Some of your manufacturers don't have the newest toys in the database. How can I add them?

Again, let us know, and we’ll get the newest info and images from that manufacturer. We prioritize updates for the manufacturers you request, so our database stays as useful as possible.

I want to change your SKU numbers to match the ones in my POS system. Can I do that?

Yes. You can change the SKU as you import each product. If you plan to update inventory from your POS system, you should either change the imported SKU, or add it to your POS system as an “alternate SKU.”

Can I add items that are not in the database?

Yes. Creating a new product is easy. If there is a manufacturer you’d like to carry, please let us know, and we’ll do our best to add them to the database. Our first priority is adding the manufacturers that you’ve requested.

Do you have more questions? Please send an email to , or call (503) 434-9706 during normal business hours (Pacific Time). Someone here will be happy to answer your questions.