Building on a successful early childhood-focused career, SmartNoggin Founder, Marcia Haut, set out to create “that toy.” She chose a rattle – the first toy for a baby. But her rattle would encourage key milestones – such as eye tracking, auditory orientation, grasping and have fun textures that would delight the sense of touch. In 2011, Haut incorporated SmartNoggin, Inc. and the Award Winning NogginStik Developmental Light-up Rattle was introduced in 2012.  The NogginStik has been described as a cute baby rattle with a powerful agenda – Helping all children reach their potential is SmartNoggin’s mission.